Autor: Yann Rageul
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If you’ve been in B2B sales for some time, you’ve heard the same question echoing across LinkedIn, Slack communities, and sales floors everywhere: “Should I use Claude or Clay?” The answer, once you understand what each tool actually does, is that you’ve been asking the wrong question entirely. These aren’t competing tools. They solve completely…
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Artificial intelligence (AI) has become one of the most talked-about technologies in sales — touted as the panacea for low win rates, long sales cycles, and poor forecast accuracy. But with excitement comes scepticism: is AI in sales transformative, or just another buzzword? The answer lies somewhere in the middle — real impact when implemented…
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Prospecting is one of the most critical and most challenging part of revenue generation. As markets become crowded and buyers more informed, organizations struggle with rising lead costs, poor lead quality, unclear ideal customer profiles (ICPs), inefficient targeting, and misalignment across sales and marketing teams. These challenges not only slow pipeline creation but also reduce…